Sex Education - Let's Finish Together

By the talented team at The Electric Factory, for Netflix Mexico. Full case study on theelectricfactory.com.

As Sex Education reached its climax, so did its fans.

We wanted to give fans a space where they could come together for a very special climax. So, we created an immersive experience  in the heart of Mexico City centered around an installation that would take Netflix’s real-time viewing data and translate it into vibrant on-screen  ‘orgasms.’

First, we recorded an immense audio library of noises that people associate with sex. Then, when prompted by the Netflix platform, a bespoke computer program allowed our billboard to pull these audio clips at random, analyze them using spectral analysis and create thousands of colorful 3D sound waves: the world’s first data-driven orgasms.

And as the viewing figures skyrocketed, thousands of these orgasms were layered together, building steadily into a sexual chorus that finally climaxed in a perfectly synchronized audio and visual explosion!

Our unique installation gave Sex Education fans a once in a lifetime opportunity to turn views into orgasms, and boy did people take advantage of it! In fact, as more and more orgasms were transmitted to our installation, the total number of accumulated viewing hours for Sex Education whilst the installation was running catapulted it to first place in Netflix’s ranking of the most viewed shows in Mexico.

Watch the full case study video on The Electric Factory's website